The Website Callback Widget That Converts Visitors Into Calls.
Capture high-intent leads at the perfect moment. When someone requests a callback, your agents are alerted instantly and the visitor is called back and connected in seconds.
Turn contact forms into instant calls with Relay.
Callback Widget Features
Everything you need to capture calls without adding friction.
Custom branding
Match your site with custom colours, wording, placement, and behaviour.
Spam controls
Rate limits, validation, and rules that protect your agents from low-quality requests.
Business hours + scheduling
Capture leads when you are closed and offer scheduling so nothing is lost.
Instant agent alerting
Ring available agents immediately so the fastest responder wins the lead.
Outcome tracking
Track callback requests, connects, missed connections, and agent response patterns.
AI Call Intelligence
AI detects sentiment and key themes in each call to generate an instant summary.
Use cases that fit real buying intent
If you are paying for traffic or quoting high-value work, the widget is built for you.
Service businesses
Convert quote requests into live conversations before the visitor calls a competitor.
High-ticket leads
Capture intent on pricing, case studies, and comparison pages where decisions happen.
PPC and paid social
Reduce lead waste by connecting prospects while your ads still have momentum.
After-hours capture
Let visitors request callbacks and schedule calls when your team is offline.
Abandoned enquiries
Recover visitors who hesitate. Use smart triggers to offer a callback at the right time.
Lead qualification
Route calls to the right team based on availability, campaign, or business rules.
How the Callback Widget works
From widget click to connected call in seconds.
Visitor clicks the widget
A high-intent visitor taps the callback widget and requests a call.
Agents are alerted instantly
RoundRobin AI rings your available agents and tracks response speed.
Visitor is called back
When someone accepts, the visitor is called back and connected automatically.
Reporting and insights
Track outcomes, agent performance, and what happened after the widget request.
Install in minutes
One script tag. No heavy plugins. Works with any website.
Example install snippet
Replace the widget key with your own. Keep it as lean as possible for Core Web Vitals.
<!-- START RoundRobin AI Widget -->
<div id="roundrobin-widget"></div>
<script async src="https://widget.roundrobinai.com/roundrobinai_widget.js"></script>
<!-- END RoundRobin AI Widget -->
Tip: If you use Google Tag Manager, still load it with defer so it does not block rendering.
Success stories
Real results from teams capturing more calls and responding faster.
"Swainstons increased enquiries and conversions by responding to website leads faster, turning more visitors into real conversations before they went elsewhere."
"The Three Brothers Breweries started generating new sales within hours by using RoundRobin AI to catch and route enquiries that came in after opening hours."
"In just three months, Flowerhouse captured 84 new calls with RoundRobin AI, turning more website enquiries into real conversations and cutting down on missed o…"
Callback Widget FAQs
Does a website callback widget increase conversions?
It often does, because it reduces friction at the moment of intent. Instead of asking visitors to call you or wait for a reply, they request a callback and you connect the conversation quickly, which helps you win the enquiry before they contact competitors.
Can I choose which pages the callback widget appears on?
Yes. You can control where it shows, for example on pricing pages, service pages, or high-intent blog posts. You can also use triggers like time on page, scroll depth, or exit intent, so it appears when the visitor is most likely to enquire.
Will the widget slow down my website?
It should not if it is loaded asynchronously. Use an async script tag and keep the snippet lean. That way, the widget loads without blocking page rendering, helping protect Core Web Vitals while still capturing high-intent enquiries.
How do you prevent spam and fake callback requests?
You can use rate limits, validation rules, and routing controls. This helps reduce repeated requests, low-quality numbers, and nuisance leads, protecting agents’ time while still making it easy for genuine customers to connect.
Can I route callback requests to the right person?
Yes. You can ring multiple agents and connect the first responder, or route through groups in a chosen order. This is useful when you have different teams, locations, or priority handling rules.
Can the widget capture leads outside business hours?
Yes. You can set business hours and offer scheduling, so visitors can book a callback time even when your team is offline. This helps you capture demand overnight and follow up quickly the next day.
Ready to turn visitors into phone calls?
Install the Callback Widget in minutes and start capturing high-intent leads while they are still on your website.
Get the Callback Widget