Turn contact forms into instant phone calls.
Stop losing leads to slow email follow-up. When someone submits your contact or quote form, Relay triggers an immediate callback flow so your team can speak to the lead while they are still engaged.
Capture leads on site with the RoundRobin AI Callback Widget, then request feedback automatically using Reviews.
Relay Features
Everything you need to turn form submissions into conversations.
Connect your existing forms
Use Relay with contact, quote, and demo request forms without rebuilding your website.
Validation + spam controls
Rate limits and rules that protect your team from low-quality form spam and repeat submissions.
Business hours + scheduling
Offer call booking when you are closed so you still capture leads from forms after-hours.
Instant team alerting
Ring available agents immediately so the fastest responder gets the first shot at the lead.
Lead context on the call
Use form fields to route correctly and give your team context before they speak to the lead.
AI Call Intelligence
AI detects sentiment and key themes in each call to generate an instant summary.
Use cases that fit real buying intent
If your site relies on contact forms, Relay is built to reduce lead leakage.
Quote request forms
Turn quote submissions into conversations before the lead requests another quote elsewhere.
Demo and enquiry forms
Call back fast while the prospect is still on your site, reading about your offer.
PPC and paid social
Reduce wasted ad spend by contacting form leads immediately, not hours later.
After-hours capture
Collect the enquiry, then schedule the call so leads do not go cold overnight.
Multi-location teams
Route form leads to the right branch, territory, or specialist based on your rules.
High-urgency services
When speed matters, Relay helps you respond first and win more jobs.
How Relay works
From form submit to a live conversation fast.
Visitor submits your form
A high-intent visitor completes your contact or quote form and hits submit.
Relay triggers the callback flow
Relay captures the submission and applies your rules for validation, hours, and routing.
Agents are alerted instantly
Your available team is rung immediately so the fastest responder can take the lead.
Reporting and insights
Track outcomes and response speed, and see what happened after each submission.
Install in minutes
Keep your forms. Add Relay. Start calling leads back faster.
No-code setup: CC us on your form email
Your contact form already sends you an email. Keep that. Just add your unique Relay address as a CC or BCC. RoundRobin AI analyses the email and automatically triggers a callback instantly, factoring in your opening hours and teams availability.
To: enquiries@yourcompany.co.uk
Cc: YOUR_RELAY_ADDRESS_FROM_DASHBOARD
Subject: New website enquiry - {{name}}
Name: {{name}}
Phone: {{phone}}
Email: {{email}}
Message: {{message}}
Your dashboard shows your exact Relay address.
Success stories
Real results from teams responding faster and converting more form enquiries.
"In just three months, Flowerhouse captured 84 new calls with RoundRobin AI, turning more website enquiries into real conversations and cutting down on missed o…"
"The Three Brothers Breweries started generating new sales within hours by using RoundRobin AI to catch and route enquiries that came in after opening hours."
"Swainstons increased enquiries and conversions by responding to website leads faster, turning more visitors into real conversations before they went elsewhere."
Relay FAQs
What is RoundRobin AI Relay?
Relay converts a website form submission into an instant phone call. When someone submits your contact or quote form, Relay alerts your team and triggers a callback flow so you can speak to the lead while intent is highest.
Which forms can I use with Relay?
Relay works with almost any contact, quote, booking, or demo form - including custom builds and popular website builders - by simply CC’ing or BCC’ing RoundRobin AI on the form notification email. As soon as a submission comes in, Relay captures the details and triggers an instant callback, so enquiries turn into conversations without changing how your form works.
What happens after someone submits my contact form?
Relay receives the submission, applies your rules (validation, hours, routing), alerts available agents, then triggers the outbound call flow so your team can call the lead back quickly and capture the enquiry before it goes cold.
Can I route form leads to the right team or location?
Yes. Use routing rules to send form leads to the right people based on availability, team, location, service type, or priority.
Can Relay call leads back outside business hours?
Yes. Set business hours and choose what should happen after-hours, such as scheduling a call for the next day or capturing the enquiry for follow-up.
How do you reduce spam and low-quality form submissions?
Relay supports rate limits and validation rules to reduce duplicate submissions and obvious spam. This helps protect agent time while keeping the form experience simple for genuine customers.
Will Relay slow down my website?
No. When loaded asynchronously it should not block page rendering. Keep the snippet lean and load it async/defer to protect Core Web Vitals.
Does Relay support call tracking and reporting?
Yes. Track outcomes such as connected calls, missed connections, response speed, and overall performance so you can improve follow-up and conversion.
Can I show my business number when calling the lead?
Yes. You can register a primary outgoing number so leads see your business number when they receive the call.
Can Relay record calls and generate AI summaries?
Call recording can be enabled in your dashboard. When enabled, Relay can generate AI summaries after the call to help with consistent follow-up. If recording is off, summaries are off too.
Ready to convert form submissions into calls?
Connect Relay in minutes and start calling leads back faster, with smart routing and reporting built in.
Get Relay